30 Day Marketing Plan
Day 1
Put sign in yard, put lock box on the door, submit to MLS computer schedule office tour, take pictures for flyer. Place property on Internet.
Day 2
Target mail to be sent to 50 neighbors. Prepare flyer for the home.
Day 3
Distribute flyers to all Tucker offices and to all top agents in the City.
Day 4
Photos made, ads put in "Star," "Homes Illustrated Magazine" "Indianapolis Business Journal and "Executive Home Magazine."
Day 5
Distribute flyers to all other Realtor Offices.
Day 6
Call or send letters to people in areas that would be a natural move up to your area.
Day 7
Send out flyer sheets to 100 law offices, 150 doctors, 150 accountants, and 100 small businesses.
Day 8
Send flyer and personal note to mailing list.
Day 9
Follow up phone calls to all top agents in the City who received fIyer.
Day 10
Provide you with Home Book which includes Property Description, Photographs, Community Profile, Special Features, Area Schools and Area Churches.
Day 11
Send flyers to local businesses who transfer heavily to the area, i.e.' Thomson Electronics, United Airlines, ATEC Associates, Conseco, Ernst and Young, Boehringer Mannheim, etc.
Day 12
Call you to discuss market activity and any changes in the market.
Day 13
Follow-up with businesses to which flyers were sent.
Day 14
Send flyers to friends who have memberships in exclusive country clubs, i.e., Highland, Meridian Hills, Broadmore Athletic Club.
Day 15
Send packet to Tucker Office affiliates or East Coast for people interested in relocating to Indianapolis area.
Day 16
Follow up with telephone calls to mailing list of Day 14
Day 17
Follow-up with showings if needed, and report infomation to you.
Day 18
Answer and follow-up on calls from ads placed.
Day 19
Submit new set of ads to the " Star," ''Homes Illustrated Magazine," Indianapolis Business Journal" and Executive Home Magazine."
Day 20
Check list of those agents in my of fice who are currently working with transferees from our Relocation Department in this price range, and make sure they have flyer and necessary information on your home.
Day 21
Sunday open house if desired.
Day 22
Send thank you notes to those who attended the open house.
Day 23
Report to you on feedback from~ open house.
Day 24
Review market plan, price, and market activity with you.
Day 25
Follow-up on showings and report back to you.
Day 26
Submit IBJ ads at agent's expense.
Day 27
Target additional flyers to agents who have recently represented buyers in the general area in, your home's price range.
Day 28
Broker's open house if desired.
Day 29
Follow-up with those who attended the broker's open house with thank you note and telephone call.
Day 30
Talk with you and review the listing– reduce price if necessary and go over market activity
.
** At the end of the first 30 days, if you are unhappy in any way with my services, you may ask that the listing be canceled.